04/07/2024 - ADAM LEWIS
Sports sponsorship in Canada

Canada’s sports sponsorship market uniquely features Canadian teams in the MLB, MLS, NBA, and NHL. With domestic deals making up a majority of the sponsorship market, this report looks at opportunities for global brands to partner with professional Canadian teams.

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18.07.2024  Minal Modha

The sport sponsorship market

An overview of the sport sponsorship landscape across North America and Western Europe, looking at who is generating the most revenue, what categories are spending the most and how that aligns with consumer purchasing habits.

Sponsorship

15.07.2024  Deniz Turkusev

Basketball: The NBA and FIBA consider launching an NBA European League

The NBA is considering launching a European league as part of its broader goal of global expansion. This report explores the challenges and opportunities it may face related to media rights and …

Sponsorship

28.06.2024  Chloe Ng Triquet

What role do Chinese sponsorships play at the UEFA European Championship?

Sponsorship portfolios at sporting events are now more diverse than ever, with sponsors originating from all across the globe. This report dives into the sponsorship landscape at the UEFA European Championship and …

Sponsorship

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