Advertising Analytics (US) tracks advertising on US streaming platforms at a platform, advertiser and product level, providing a granular analysis of advertising strategies, key competitor metrics and advertiser brand and product strategies. The dataset is overlaid with demographic profiles and granular content analytics meta data. The data is updated weekly. 

Among the rich data and analysis included in the app:

• Ad loads by platform, time slot, ad break position, content type and demographic profile
• Ad fill rate (percentage of available inventory filled with advertising)
• Ad positioning strategies including pre-roll and show buy-outs
• Time series analysis of all key platform-level advertising metrics and KPIs
• Top advertisers by volume on US streaming by platform, market or sector
• Ad volume flow by platform at a brand and product level
• Exclusivity between brands and platforms
• Contextual advertising and content positioning by genre, studio, original status, content type (movie, TV)
• Detailed ad meta data, including start time, content positioning and unique creative fingerprint

Delivered through Ampere's sophisticated data visualization platform, allowing rapid analysis and export of key data, Analytics – Advertising gives you the tools to understand the rapidly evolving market for streaming advertising.